Close this search box.


At Performance Dog, we are a small, knowledgeable, friendly and family run team with a long and dedicated history of working with dogs. We understand the specialist needs of trainers, behaviourists, competitors and handlers who all want the best for themselves, their clients and their dogs.

What Makes Us Unique

Our aim is first and foremost to bring you the best products at the best prices. However, as a business we don’t stop there!

Best Selection

We offer one of the largest and most comprehensive collections of positive reinforcement-based books, training aids, toys and more! We are proud to be stockist and distributors of top brands from across the globe

Top Class Customer Service

We are truly committed to providing you with top class customer service. We aim to dispatch all orders within 1-2 working days so no long frustrating waits! We are always happy to offer advice on any of our products, whether it be sizing, what toy will best suit your dog, or which book will offer the best advice on a particular subject. If we don’t have a product in stock we will do our best to order it in for you.


We also run a publishing business alongside Performance Dog, which enables us to bring you ground-breaking and fascinating new material from some of the top names in behaviour, training and dog sports. We are always on the lookout for new authors, so if you have a subject you would like to write about then get in touch!


Our latest endeavour is manufacturing a range of toys and active wear, both custom designed to meet the needs of dogs and handlers. We love being in control of the design process, meaning we are able to apply our expertise and knowledge to every last detail, and come up with a final product that we can guarantee will work for you and your dog. We look forward to continuing to expand our range.

Our Mission

Our mission is to promote positive methods of training in all spheres of life – from the much-loved pet to the top-class performance dog, as well as amongst trainers and behaviourists.
To achieve this aim, our expert team have sourced products from across the globe. We offer FREE UK delivery on orders over £50.00 and also ship our products worldwide. Browse our best-selling books, take a look at our fabulous selection of interactive toys, choose from our comprehensive range of fitness gear, and make training easier with clickers, training pockets, and bait bags.
We pride ourselves on offering top class customer service. For expert advice on choosing the right product for you and your dog, email [email protected]